THIS STUFF IS GREAT! I LOVE THIS SHAMPOO! IT IS SO EASY TO USE. THE COLOR DEPOSITS SO GOOD! LESS HARSH ON MY HAIR! THIS IS MY SECOND COLOR I’VE TRIED AND WELL USE AGAIN MOST DEFINITELY!

I have an overgrown natural root with bleached ends and this shampoo transformed my hair! I do recommend wearing gloves during application! My stylist could not get purple dyes to stay in my hair so this has been a huge win for me. The color is so vibrant on my bleached ends and then leaves a reddish purple color on my natural hair. It blends so well! I get compliments all the time, even when it’s really faded. I like that I control the vibrancy by washing it more. This has become a staple for my hair routine! And the best part is no damage!

I absolutely love the color of this shampoo. It turned out great with my light brown color. A little goes a long way. It super easy to apply and the color lasts a couple weeks. I usually touch up weekly.

I normally stick to dying my hair darker colors, but haven’t done anything to it in about a year and have been wanting a change. So when I got the invitation to try this shampoo I was all for it. I wasn’t sure how well it would work, if at all, so I just chose my favorite color(purple) to be a starting point. My hair is a light-medium brown, some spots being lighter than others, and so after using the shampoo 1 time, it had the same effect and I love it! It’s not an overwhelming purple color, but enough to be noticeable. So easy to use, easy to get out and great color choices. Seems a lot better for your hair than dying it as well! Definitely going to continue using

I tried this on myself & it didn’t work well on my hair color which is dark brown while I let my friend who has lighter hair & it worked awesome on

I love it!! Such a cool idea to use shampoo to color your hair! I did purpurple on my light brown hair and it works pretty good and I am happy with the results!

Works in a matter of minutes and it stays in the hair for a while. It come out with every wash. It does stain your bath tub and you will need bleach to get it off of the tub. You will want gloves on.

The first thing I did when I received this product was going to the bathroom to try it out! I’ve never used a color depositing shampoo but I have always wanted to. This product definitely keeps its promise to dye the hair if it’s bleached or seal in the colors if you already die your hair. It does an amazing job and smells so good, very fruity. As the color of it in my hair it did color my ends that are bleached and I am yet to try it in all of my hair but I’m scared it’s not going to do much difference since my hair color is light to medium brown (I’m so excited tho). I showed my husband and he told me to bleach it all hahahah after using this shampoo, I really might! The only two downsides of it are the following: I left the lid in the sink and it did stain, since it’s a shampoo I was hoping it wouldnt stain and it did, I had to scrub it hard and use product for the stain to get out (which helped 98%), the other downside is the fact that as all hair coloring products, it did dry out my hair a little bit. I would still definitely buy it, being a little more careful with it so it won’t stain and also conditioning right after would be enough for it to be perfect. ALSOOO about the formula: the moment it said #crueltyfree #vegan #parabensfree #sulfatefree, you got my heart and I’m all in! Thank you sooo much for this complimentary gift and I am definitely going to be buying it once this one is over and I bleach my hair more! I want to try the other nuances aswell!As you can see I only did some parts of the ends and you can see the difference and how it colored so well. I am excited to see how long it’ll take to fade away, so keep in mind my review is about the first day applying the product.

Stains your skin if you do not scrub it off immediately.

Wow what a product! It’s amazing. If your looking for something that keeps your color in your hair without fading it this is the shampoo for you!!